Success from Campaign “Ones stay, other ones Volare” gave to Volare the Marketing Distinguished Award 2002 from ABMN (Brazilian Association of Marketing & Business), in the category products. Strategies and actions accomplished to creation of Brand have created excellent sales results: at the first semester in 2002, 1,871 mini bus units have been sold, against 1,262 in the same time 2001. Award given prize happened in the beginning of December, in Rio de Janeiro.
Campaign covered the presentation of Volare Line and launching of model A5, smaller mini bus made in Brazil. Press Campaign in November and December in 2001 and from June to October 2002, newspaper was the best way chosen to market the campaign. Ads were pressed in different regions, in the main newspaper of those cities, in the South, South East, North East and Middle-West, joining 23 vehicles in 2001 and 32 vehicles in 2002. Besides that strategy, that campaign added action along with its Representatives at Sales Convention and Special Events to market the Brand Volare to every regional client all over Brazil. Representatives received sales kits, including an Identity Manual of Volare Brand, providing information to the communication brand application, office material, external and interior brand labels.
Other action: Volare joined in several Fairs around Brazil and abroad. From January up to October that year, brand has been present in 24 Events, from hotel to School transport; it got a sales turnover of 83 units sold.
Marketing Distinguished Award started in 1972 by the Brazilian Association of Marketing & Business, aiming to recognize and highlights the application of good techniques and marketing tools in the Domestic market (Brazilian).
Volare Family
Enduring, modern and with low operational cost, Volare family is the most complete in the Brazilian market. None Brazilian vehicle family has such a wide variety, providing 323 passengers seated (Scholl bus configuration for children up to 12 years). Every version has own features to its application, according to every type and user profile.
Type A8 version Commuter (Lotacao), with lower cost per seat among other ones sold in Brazil, up to Volare A5 Scholl Bus, the only one with configuration developed exclusively to carrying kids up to 12 years, vehicles provide a large range of equipment and accessories (optional), such as different types of engine, interior height and total length, videomonitor and special seats, wider than traditional ones.
Easiness Volare Campaign was winner from Marketing Distinguished Award 2003, from the Brazilian Association of Marketing & Business, from service category. Slogan “There is always a Volare Easiness that combines with You”, campaign has been created to press out the services and benefits that Brand provides to its customers, such as Financing, Consortium, Original Parts, Assistance 24 hours, Customer and Insurance Service.
Marketing Distinguished Award started in 1972 by the Brazilian Association of Marketing & Business, aiming to recognize and highlights the application of good techniques and marketing tools in the Domestic market (Brazilian). Ceremony happened on the 28th November in Rio de Janeiro.
Marcopolo and Volare were enhanced receiving Auto Data Award 2007. Marcopolo has been distinguishes in the categories of Bus Body builder and Exporter, thanks to high quantity of buses sent abroad in 2006.
Category called Bus Vehicle, award was given to Easy Access Volare. Developed to meet passenger´s special needs. It was the first Brazilian Mini bus with low rear floor (low Entry at rear).
Type is equipped with pneumatic system to get suspension lower, it allows entrance for disabled people, old, pregnant and overweight citizens. That award aims to recognize efforts from integrated companies to the production process from automotive industry, it happened on the 29th in November, in Sao Paulo, when Marcopolo and Volare were represented by Director Valter Gomes Pinto.
Volare conquered the Tourism Distinguished Trophy 2008, from Support and Tourism category, it was elected thanks to its high quality of products and full servicing to the needs of executives, tourist and passengers in their business and tourism trips. Ceremony was held on June 12th, in Rio de Janeiro. Promoted by the Tourism Magazine, award aims to honor tourism companies and professional and other one related to, they were enhanced thanks to highlighted quality and services. It was held in the 16th edition in a roll, election evolved journalists, press people and entrepreneurs form tourism segment from all over Brazil.
Volare remained between five companies from Serra Gaucha (Mountain Micro Region) to receive 27th Top of Marketing from Sales and Marketing Director Association in Brazil (ADVB) in Rio Grande do Sul Province.
The highest and most important marketing award from South Region, Top of Marketing highlights the companies that did well in their business segment, through the use of strategies and marketing tools to press out its products and services.
Volare was the Winner from Industry Category showing business case: Brand Strategies that consolidated the absolute leadership in the minibus market.
Award happened on the 26th November, at an Event at Bourbon Theater Country in Porto Alegre.
Twenty nine companies were awarded in the province, since election of 26 jurors. It has been 26 years, Top of Marketing is the most desired Recognition from the market, ADVB incentives the growth and improvement of new entrepreneurs.
Volare Canavial is the first type exclusively developed to carry worker to fields to country sides, it received the Automotive Best Award 2011, in category Bus vehicle. Given by AutoData Editor Press, ceremony happened on the 27th July in São Paulo.
A body of 17 journalists indicated those ones who were chosen at the first stage of award, pointing products and professional from the sector that were best ones in that year, regarding to goal achievement, innovation, technologies and productivity.
Then a second pick is done, and they run to win in 18 categories, through vote from subscribers of AutoData Magazine subscribers from News AutoData Agency and participants of Perspectives AutoData Congress 2012 that happens between 17 and 18 in October.
Volare Omnibus Canavial is applied to hard locals in the country side and off-road. It has a capacity to carry up to 31 passengers with comfort and safety, it can be equipped with two toilets, man and women, shower and small shower.
Volare was represented by its Domestic Sales Manager, Mateus Ritzel. He says that achievement is thankful to its innovation, launching new, distinguished and specific style of buses reaching every segment.
