What is it?
A Venture is a form of corporate entrepreneurship applied by those who want to streamline the innovation process. It is usually linked to a startup to acquire a new technology or business model.
At Marcopolo, a venture is used to convert the company's strategic assets into new businesses and initiatives of high strategic value and great economic potential, promoting competitiveness through dedicated technical resources and training.
Based on strategic mapping, we seek internal solutions that promote diversification: initiatives that make Marcopolo more competitive and prepared for the future, in addition to boosting new growth paths through new businesses.